In 53% of My Followers Think We Buy New Tech, Not Progress. Here’s Why They’re Wrong , @josberco explores two philosophical approaches to product design—as a result of a twitter poll he conducted on why people buy products. In short: 95% of new products fail because their makers adopt a “builder behavior” mindset, as opposed to a problem-solving one. If you’re in product, what’s your go to approach for discerning the viability of a product? Add your point of view in the comments.